Trusted by leading distributors across the UK
Become a Distributor
Grow Your Safety Product Business with a Partner That Helps You Sell More
More than products. We give distributors the training, tools, marketing support and expertise to win more business and build long-term customer relationships.
Recommend Products with Confidence
Your customers rely on your expertise to recommend products that are safe, reliable and built to last.
COBA products are supported by internationally recognised quality standards, helping you build trust with every recommendation and strengthen long-term customer relationships.
Certified to:
- ISO 9001 – Quality Management System
- ISO 14001 – Environmental Management System
- ISO 45001 – Occupational Health & Safety Management System
Why Distributors Choose COBA
Your customers don't just need products. They need the right solution, delivered at the right time and backed by expert advice.
That's why distributors across the UK choose COBA as a trusted partner. We work as an extension of your team, combining premium workplace safety products with technical expertise, sales support and marketing resources that help you solve customer challenges, build trust and grow your business.
Sell with Confidence
Recommend products your customers can trust.
- Premium quality products backed by rigorous testing
- Regular independent safety testing by SATRA®
- Large stock holding for reliable availability
Respond Faster
Help your customers get the answers and products they need without delay.
- Rapid technical advice via phone, email and live chat
- Fast, free sample service
- Next day delivery available
- Installation support when required
Win More Business
Equip your sales team with tools that make selling easier.
- Product selection tools including MatBrain™
- Product training and joint site visits
- Technical expertise from experienced account managers
- Marketing support to help educate customers
Market with Confidence
Access ready-to-use content that supports both online and offline sales.
- Professional product photography
- Product videos and demonstrations
- Buying guides and case studies
- White papers and technical resources
- Marketing assets available whenever you need them
Trusted Experience. Proven Results.
For over four decades, we've helped distributors deliver safer workplaces with trusted products, expert advice and dedicated support.
60
Years
Helping distributors succeed with workplace safety solutions
90+
Specialists
Supporting distributors across Europe, the Middle East and Africa
170+
Specialist Products
Helping you solve a wide range of workplace safety challenges
100k+
Businesses Supported
Trusted by organisations across multiple industries
Respond Faster
An Extension of Your Team
When customers come to you with technical questions, you don't have to have all the answers yourself.
Our experienced team is only a call, email or live chat away, providing fast technical advice and product recommendations that help you respond with confidence and keep projects moving.
Start the Conversation
Win More Business
Build Confidence Through Expert Training
The more your team understands your customers' challenges, the easier it becomes to recommend the right solution.
Our experienced account managers provide product training tailored to your business, helping your team build technical knowledge, improve product recommendations and sell with confidence. Whether delivered in person or virtually, every session is designed to help you support your customers more effectively.
Win Larger Projects Together
Some opportunities require more than product knowledge, they require technical expertise.
Our account managers regularly join distributors on customer site visits, helping assess workplace environments, recommend the right solutions and support product specification. Together, we help you solve customer challenges, reduce risk and secure larger projects with confidence.
Arrange a Site Visit
Market with Confidence
Keep Your Product Information Accurate
Your website and sales materials are often the first impression customers have of your business.
Our Product Information Management (PIM) system gives you instant access to the latest specifications, technical documents, images and media assets, helping you keep your product information accurate, consistent and ready to publish.
- Always up to date – Access the latest product information from a single source of truth.
- Self-service access – Download the product data and digital assets you need, whenever you need them.
- Built around your business – Whether you use an API or prefer CSV files, we'll deliver product information in the format that works best for you
Ready-to-Use Marketing That Helps You Sell
Great products deserve great marketing.
Helping customers make informed purchasing decisions takes more than a catalogue. It takes engaging content, practical sales tools and the right resources to build confidence throughout the buying journey.
That's why we provide distributors with a growing library of marketing and technical resources designed to educate customers, support sales conversations and generate demand for workplace safety solutions.
Educate. Engage. Convert.
✔ Buying guides and technical resources that help customers understand workplace safety challenges.
✔ Case studies and real-world success stories that demonstrate product performance.
✔ Professional product photography and video content ready for your website, social media and marketing campaigns.
✔ White papers and industry insights that position you as a trusted workplace safety expert.
Help Customers Choose the Right Solution
Choosing the right product first time improves customer satisfaction, reduces returns and builds long-term customer trust.
MatBrain™ is our intelligent product selection tool, designed to guide users to the most suitable workplace safety solution based on their environment and application.
Whether your customer is looking for anti-fatigue matting, entrance matting or specialist safety products, MatBrain™ helps make confident recommendations simple.
Explore MatBrain™
Discover What Sets COBA Apart
Reliable supply, rigorous product testing and expert support don't happen by chance.
See how our people, facilities and processes work together to help distributors deliver the right solutions, respond faster and build lasting customer relationships.
Meet the Team Behind Your Success
When you partner with COBA, you're backed by experienced account managers who understand your business and are invested in your success.
Our team provides practical advice, technical expertise and responsive support, helping you deliver the right solutions and build stronger relationships with your customers.
Meet Your Partnership Team
Chris Stanley
Group Commercial Director EMEA
Email: cstanley@coba.com
Mobile: +44 (0)7971 136 063
Direct: +44 (0)1788 228540
Sales Office: +44 (0)1788 228 555
Danni Cooke
Business Director
Email: dcooke@coba.com
Mobile: +44 (0)7860 917 712
Direct: +44 (0)1788 228541
Sales Office: +44 (0)1788 228 555
Paul Lauper
COBA Regional Manager – South
Max Proudlock
COBA – Regional Manager – North
A Growing Opportunity for Your Business
Help More Businesses Create Safer Workplaces
As workplace safety standards continue to evolve, organisations are placing greater emphasis on employee wellbeing, operational efficiency and compliance. This creates growing demand for high-quality workplace safety products that deliver long-term value.
From anti-fatigue matting and entrance systems to specialist electrical safety and ground protection solutions, businesses are increasingly looking for trusted suppliers who can provide expert advice alongside proven products.
Partnering with COBA gives you the opportunity to expand your product offering with an established brand, helping you meet customer demand, strengthen relationships and unlock new business opportunities.
Why Partner with COBA?
Over 45 years of workplace safety expertise
A comprehensive portfolio of premium safety products
Trusted by businesses across Europe
Dedicated technical, sales and marketing support
Reliable stock availability and responsive service
Let's Grow Your Business Together
Become a COBA Distributor
Whether you're looking to expand your product range, strengthen your workplace safety offering or partner with a trusted manufacturer, we're here to help.
Our team will take the time to understand your business, discuss your goals and explore how we can support your long-term growth.
Complete the form and one of our experts will be in touch to discuss the next steps.
Stay Up to Date
Get the latest floor safety articles, product updates and offers.
